I recently had someone inquire about media kits and I realized that I haven’t gone any further explaining it than the description of the ones I offer in the store! I was so surprised at the email I put together that I decided to make it into a blog post. Enjoy!
What is a media kit?
A media kit is a document that gives potential collaborators what they need to know about how to collaborate with you. It tells them about your site and any statistics that you may want to give them that will show them how beneficial it is for THEM to collaborate with you. It’s kind of like a resume for your brand or company. It’s usually anywhere from 1 to 3 pages long.
Do I need one?
You know the saying “If you stay ready, you don’t have to get ready”? Same thing here! It’s always a good idea to have one and an even better idea to keep it as updated as possible. This requires some work on your end like knowing where to find your website or sales statistics, customer or reader demographic information, your contact information, etc. My job? I put it together in a beautiful package designed specifically for you and your brand (or, you can order one from my site, when you’re ready.)
What normally goes in a media kit?
You want to include all of the statistics and information listed in the last question, but it’s even more important to include the following:
- A short bio about you and your brand – Who are you? What do you do? What’s your mission statement? If you want, you can include your picture, too!
- Statistics – I know I mention this a lot, but potential collaborators really want to see this information. More specifically, this will include things like:
- Your social media subscribers
- Monthly page/website views
- Monthly unique visitors
- Demographics about your readership (Percentage based on age, percentage based on gender, percentage based on location, etc.).
- If you think your statistics are less than desirable, you could mention the growth that your brand is experiencing. For example, you can say “In the past 30 days, my Instagram following grew by 250%.” That shows that your brand is growing and glowing. ??
- Collaboration options – This is how you let potential collaborators know how they can work with you! Some people also post their fees for these options, but not always. This will include things like:
- Social media promotion – You make a social media post about the collaborator, like an ad.
- Sidebar Ads – An ad for the collaborator on your website.
- Giveaways – If the collaborator would like to do a giveaway with you for your (and sometimes their) audience.
- Sponsored posts – If you have a blog, this is where there would be a post specifically about the collaborator and their product/brand.
- Product reviews – These are basically what almost all YouTube makeup artists and tech reviewers do.
- Previous work – If you’ve collaborated with someone in the past, you should definitely list them here. It can be something like sharing their logo or even more detailed like a case study that includes information from the results of that collaboration.
I also have a free media kit checklist that I offer to subscribers of my mailing list. Be sure to join!