Lately, there’s been a mass exodus regarding Facebook. Unfortunately, they’ve embedded themselves so deeply into the main platform I use (they bought it), that I can’t get away from it without shutting everything done and having virtually no presence in the online world (except Twitter and my website).
I’m learning to use what I have to my advantage. I have friends that retweet and repost and like posts and if you don’t, you need better friends. But how does one expand their reach beyond their inner circle without the incessant use of hashtags and/or sounding super intrusive?
I found a great group on Facebook and have learned so much from them in the short time I’ve been there. Talking to strangers isn’t one of my strong points, but I’m learning to get out of my comfort zone. There are so many other people you can learn from and connect with and there are so many who you can teach. Someone out there hasn’t quite gotten that idea off the ground or that page started up or their logo figured out. Why not help them? Why not learn what you can in your weak areas to help strengthen yourself?
Finding the right group can be really easy or really hard. You want to make sure that you can get from and give to that group. Being an active member is super important (plus being a long-time lurker can get you booted from some). Participating in events that the group has can be difficult with different time zones and other factors, but just commenting when or where you can shows the admins that you are present and accounted for.
Groups aren’t the end all be all by any means, but they’re a great start. If you’re a blogger, try searching on Twitter for a follow train to get you more followers so you can build up the stats for your media kit. Use hashtags if you need to, but don’t depend on them. Actually interacting with other users, bloggers, entrepreneurs, etc. goes a lot farther than double-tapping or clicking the “Like” button. Talk to your followers and people you follow! Make those connections! And most importantly, make sure you’re comfortable doing so!