Fascinating Results from my Logo Survey!

Recently, I conducted a survey about what people look for in a logo and the results were interesting. I wanted to do this survey to make sure that I was providing the services that people want and need. I’m going to discuss the results as well as explain a few things from my standpoint as well as offer any explanations for any information.


Question 1: How satisfied are you with your logo?

  • 60% – Very happy with it!
  • 20% – Meh it’s okay.
  • 0% – I don’t like it at all.
  • 20% – I don’t have one.

This is great news! Even if I didn’t design your logo, and honestly, most established bloggers and small businesses have one, I love when people are happy with the image that represents them. The 20% that don’t have one? I’m guessing they don’t need one at this time. But if you ever do, I hope you come to me!


Question: Rate the importance of these aspects of purchasing a logo – Price
(1 star = not very important; 5 stars = the most important)

  • 5 stars – 80%
  • 4 stars – 20%
  • 3 stars – 0% 
  • 2 stars – 0%
  • 1 star – 0%

I am striving to provide affordable branding and marketing materials to bloggers, photographers, stylist, and other small business owners. Price is a pretty huge factor in purchasing something, especially if it’s a logo that will represent your brand.


Question: Rate the importance of these aspects of purchasing a logo – Font
(1 star = not very important; 5 stars = the most important)

  • 5 stars – 40%
  • 4 stars – 40%
  • 3 stars – 0% 
  • 2 stars – 0% 
  • 1 star – 20%

I am in LOVE with the concept of typography and having the lettering of the logo speak for itself. I eventually want to provide more graphic logo options and hope to do so within the year. I’m glad that I’m heading in the right direction!


Question: Rate the importance of these aspects of purchasing a logo – Color(s)
(1 star = not very important; 5 stars = the most important)

  • 5 stars – 40%
  • 4 stars – 20%
  • 3 stars – 40%
  • 2 stars – 0%
  • 1 star – 0% 

I’m on the fence about colors, particularly about my own logo. I designed the original Tangible Designs logo to be something that I could quickly change the colors if I decided to go a different route with it. With typographical logos and some graphic logos, it’s easy to do that. Most of my logos have color options available. As I continue to revamp my site, more existing logos will have color options too!


Question: Rate the importance of these aspects of purchasing a logo – Turn-around Time
(1 star = not very important; 5 stars = the most important)

  • 5 stars – 60%
  • 4 stars – 40%
  • 3 stars – 0%
  • 2 stars – 0%
  • 1 star – 0%

WHOA. Turn-around time is SUPER important to a lot of you and rightfully so! You probably want to make sure when you launch that blog or that business, that you some sort of graphical representation of your brand’s name. The idea of pre-made logos doesn’t sound appealing to a lot of people, and I get that. However, those of you who do like the idea understand that this usually results in a pretty quick turn-around time, in some cases, same day. We’ll talk more about this later.


Question: If you were to purchase a pre-made logo, how much would you be willing to spend on it?

  • 0% – $1-$10
  • 60% – $11-$20
  • 40% – $21-$30
  • 0% – $30 and up

I’m going to start this off by saying that the responses to this question made me the happiest out of all of them. Why? Because while I know that some graphic designs charge over $30, that’s just not realistic for me. It also shows me that people truly believe in the value of creation and don’t like not paying artists for their work (wish more people were like that, but I digress). All of my logos fall in the ranges that everyone picked and I love that.


Question: What kind of fonts do you like?

  • 0% – Sans serif (Roboto, Arial)
  • 0% – Serif (Times New Roman)
  • 60% – Calligraphy/Cursive
  • 40% – Unusual (Papyrus, Comic Sans)

Forty percent said “Unusual” fonts were their favorite and I’m honestly beside myself. Sans serif fonts can look a little “plain” and serif fonts are generally seen in books and on documents. But Comic Sans is NOT my favorite. However, there are other unusual fonts out there that I’ll have to try and play with . Because you deserve to see what you like.


What’s a reasonable amount of time to wait for a pre-made logo?

  • 20% – Same day
  • 60% – Within 3 days
  • 20% – Within a week

Same day is a fairly reasonable expectation for a pre-made logo to be finished. However, I can’t promise that as I have a toddler. I try to get the finished product to my clients within 72 hours, though my site promises between 5-7 days. If I get sick or overwhelmed, I don’t want there to be a super long delay and delivering your logo. Sort of an “under promise, over deliver” situation. Because of these results, I’m going to change the wording on all of my logo pages to reflect a 3-5 day turn-around time over the next couple of weeks.


If you participated in this survey, I thank you wholeheartedly for your feedback. In business and in life, I’m always looking for ways to improve myself. Thank you so much for your help!

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