Do your friends know about your blog, business, or brand? If so, do they support you often with likes, shares, and retweets? Also, do you do the same for them?
Your friends (or people who believe in you and your brand) are your best and least expensive marketing tool. They likely have a different set of followers than you and, therefore, are able to show your brand to a different audience. Even if it’s an occasional share, it’s free promotion. And we like free promotion.
In June 2016, Instagram reported that content from your “best friends”, i.e. people whose posts you interact with the most, get ranked highest on your feed. Whenever you get a bunch of notifications that someone went through and liked a lot of your posts, this is great because they’ll see them more often!
I know that in the online entrepreneur space, numbers are a big part of your presence. This may be achieved by participating in a follower train or even investing in some sort of automated commenting software. When you eventually collaborate with other brands, you want that media kit to be impressive AF. But don’t discount good ol’ organic interactions! Engagement looks great on paper, but actually connecting with people and having them do the same with you is something to behold. You’re not just being kind to someone or having them do the same for you. You’re building out your network that will eventually reach new audiences and heights.
A lot of people think that social media has ruined the way that we interact and connect with one another, but it doesn’t need to be that way. Remember: COMMUNITY OVER COMPETITION. I recently connected with a wonderful graphic designer. Yes, we are in the same industry, and no, that doesn’t matter. Because we are not one another’s competition. We are each other’s support. Even my friends that are simply bloggers, jewelry designers, and social media strategists have my support. I’m not just out to enhance my own brand; I want to help other people with theirs, too.
Before I go…
Comparison is truly the thief of joy and that’s something that I’ve always struggled with. If you’re in the same boat, please remember (and remind me often) that things take time. I’ve only been a business for less than a handful of months and this stuff doesn’t happen overnight. The most valuable tools in my arsenal are my knowledge, my skills, my willingness to learn, and most of all, the people who support me. For that, I thank you from the bottom of my heart. It was (and still is) hard for me to put myself out there when there are so many others doing the same and doing it quite well. And I’m really happy for them! I also keep this meme handy when I need a pick-me-up:
Do you. Be you. Because you are wonderful.