Finding Your Focus

If you’ve thought about starting a blog or a small business, you’ve probably spent time wondering what you’d offer your clients or readers. For the record, I’m still working on that myself. I have a million different ideas, but fortunately, I’m starting to narrow them down to just a few. In my e-book, I mention finding your focus as a step in creating your action plan. Let’s expand on that, shall we?

Write down your ideas

All of them. Carry a notepad with you if you have to. Once you have them all jotted down, create an interest scale system. Let 1 be the ones you have the least interest in and 5 be the ideas you want to explore more. For all those ideas, rank them using that scale. The key here is to go with your gut and write down how you feel when you first see those individual topics. All done? Great! Focus on your 4s and 5s. If you need to, go through and rank those again.

Think about what you want to be known for

When readers come to your website, could you tell them what you do in five words or less? I offer budget branding assets. If you’re a blogger, what kind of blogger are you? (Note: A “lifestyle blogger” could be anything.) If you have a business, what do you offer? Work towards what you want your “thing” to be. My site (and brand) used to be all over the place until I figured out what I truly want to do – help businesses and bloggers get their brands off the ground. What do you want to do? Let me know in the comments!

Look to others

Think about the last time you went to the grocery store. How many different brands of water did you see? Think about this whenever you see how many others are  doing what you do. Use this to your advantage by looking to them for inspiration. Follow them on social media and see what kinds of things they’re talking about. Look to Pinterest for ideas if you’re stuck trying to find topics for your blog (like I did for this one). But there are two things you absolutely MUST remember:

  1. Don’t compare your success to others. Their journey is not yours and that in itself is beautiful.
  2. DON’T COPY THEIR WORK. You want to be known for being the awesome and incredible talent that you are. You don’t want to be known for plagiarism.

Get ready for your (re)brand

Once you’ve figured out what you want to do, let’s working on styling it! I offer affordable branding kits for small businesses and bloggers that are perfect for tight budgets. In my book, “Ready for a Rebrand,” I even break down how we can get your branding done in a week (though it requires a little homework from you). I’m here when you’re ready to get started! Need more information on my branding kits, check out my guest post on FamilyByChoice.net!

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