Over the last few weeks, I’ve been thinking about how I can modify my business so that I spend less time on my computer and more time being present for my child. A big part of that computer time was not so much actually producing work for paying clients but trying to come up with ideas for products that attract clients. I’m going to be super honest and tell you that, for whatever reason, this was not working.
I decided to put myself in the shoes of a potential client again and ask what would be beneficial to clients in terms of their branding. I even asked a couple of friends. One of the things that I overlooked was that business owners and bloggers absolutely need to protect their brands in any way they can. This includes obtaining copyrights for their logos and such.
Pre-made logos are still a great way to get part of your visual branding taken care of, but they don’t scale well. I want you to have something that you can use for as long as you need without compromising your visual individuality.
Another thing that I missed was the opportunity to practice. I felt like every idea I had needed to immediately be placed in my store. I also felt like a failure if I didn’t have at least one new idea a week or sell one idea. I was being way too hard on myself over numbers that ultimately don’t denigrate my skills, talent, or worth.
Here’s the thing: I’m good at what I do. I could be better, but I’m also not bad. If I say that enough times, I’ll believe it. I have everything I need at my disposal to be even better and I plan to use those tools to my advantage. Even though I keep looking at new tools and what other folks are using to create their designs, the reality is I can’t afford them. I mean, I technically can, but I’d rather not put something on credit with seemingly little ROI.
My pursuance of better is going to take practice. It’s going to require me to take on challenges that my anxiety will tell me I’m not able to do. It’s going to require me to take a step back and change a lot of things about the way I do business, for you and for me. I’m going to need to be patient with myself and realize that “better” doesn’t come overnight. It doesn’t always present itself as better right away. It’s not a shortcut or a quick dollar. It’s the long game.
After Sunday, January 6, 2019, I will no longer be offering pre-made logos. In the meantime, the number of pre-made logos I customize will be VERY limited. This isn’t a marketing scheme for folks to scramble to buy one. This is me putting a start date on change. This is me challenging myself to think differently and explore new ideas. This is my time to get better.
P.S. I’ll also be making a very small change to my own logo, but that’s neither here nor there. 😉